Percentages in Game Development: What You Need to Know
Percentages are used to express relationships between numbers, and in game development, this is especially useful for understanding player behavior and revenue streams. Here are some of the key percentages that game developers need to know about:
1. Player Acquisition Rate
Player acquisition rate (PAR) is the percentage of new players that a game acquires within a given time frame. This figure can be calculated by dividing the number of new players by the total number of players in the game’s database. A high PAR indicates that a game is gaining new players quickly, while a low PAR suggests that the game may not be attracting enough new players.
2. Player Retention Rate
Player retention rate (PRR) is the percentage of players who continue to play a game over time. This figure can be calculated by dividing the number of active players by the total number of players in the game’s database. A high PRR indicates that a game has engaged and satisfied players, while a low PRR suggests that the game may not be keeping players interested.
3. In-Game Revenue Percentage
In-game revenue percentage is the percentage of revenue generated from in-game purchases. This figure can be calculated by dividing the total revenue generated from in-game purchases by the total revenue generated from all sources. A high in-game revenue percentage indicates that a game has a profitable monetization strategy, while a low in-game revenue percentage suggests that the game may not be generating enough revenue from in-game purchases.
4. Conversion Rate Percentage
Conversion rate percentage is the percentage of players who take a desired action within a game, such as making an in-app purchase or completing a level. This figure can be calculated by dividing the number of players who take the desired action by the total number of players who have access to that action. A high conversion rate percentage indicates that a game has a successful monetization strategy, while a low conversion rate percentage suggests that the game may not be generating enough revenue from in-app purchases.
5. Churn Rate Percentage
Churn rate percentage is the percentage of players who stop playing a game within a given time frame. This figure can be calculated by dividing the number of players who stopped playing by the total number of players in the game’s database. A high churn rate percentage indicates that a game may not be engaging or satisfying players, while a low churn rate percentage suggests that the game is keeping players interested.
Case Studies: Success Stories in Game Development
To better understand how percentages can impact the success of a game, let’s look at some real-life examples of games that have used percentages to their advantage:
1. Candy Crush Saga
Candy Crush Saga is one of the most successful mobile games of all time, with over 500 million downloads worldwide. The game has a high player acquisition rate and retention rate, indicating that it is engaging and satisfying players. Additionally, the game has a profitable monetization strategy, with a high in-game revenue percentage and conversion rate percentage.
2. Fortnite
Fortnite is another popular mobile game, with over 200 million downloads worldwide. The game has a high player acquisition rate and retention rate, indicating that it is engaging and satisfying players. Additionally, the game has a profitable monetization strategy, with a high in-game revenue percentage and conversion rate percentage.
